There are three acceptable ways to lay out the Logotype.
- -In a single line, using title case
- -Stacked on two lines, using title case
- -As initials
Recreating the Logotype
Ideally, use one of the EPS files provided to generate the artwork (downloads at the top of the page), but if for any reason this is impossible and you need to recreate the Logotype, please ensure that the end result complies with the guidelines given below.
We’ve also provided some examples of incorrect usage, but we haven’t included every possible design faux-pas, e.g. there’s no reference to using multiple colours in the Logotype thereby making it look like a ransom note. Common sense should prevail.
Use the correct typeface
The Logotype should always be written in Futura Medium. If you need to reproduce the RCYC Logotype and do not have this typeface, contact Kate in the office for a copy.
Use the correct tracking & kerning (letter spacing)
If you are recreating the RCYC Logotype, it should be hand-kerned to achieve minimum spacing between the letter shapes, without the characters touching. If the application you are using does not allow kerning of individual glyphs, the tracking (letter spacing) should be set to achieve a similar effect. Ideally, use an EPS.
Use the correct prefix
The name of the club is Royal Corinthian Yacht Club, it should never be preceded by “The” when written as a Logotype.
Use the correct suffix
The Logotype should never be written as Royal Corinthian YC.
Use the correct separator
If just the initials of the Club are being used for the Logotype, those capitals should never be separated by periods or other separators.
Use the correct case
The full Logotype should never be written in all capital letters.